Interior Design Toronto (IDTO) is Toronto’s hub for interior design & home decor.
Founded by Douglas Robb, IDTO was initially built as a simple online directory for Toronto’s design & decor marketplace. A news-blog was added in response to requests from site users and store owners. Initially, the blog focused on news of upcoming sales, new products, etc. Based on traffic analytics, we backed off on those style of posts and shifted direction towards:
Posts designed to spotlight individual interior design & home decor stores in and around the GTA.
Guest posts designed to educate readers on “How to Photograph Interiors”, “Paint Colour Trends for 2020”, “What’s it like working with an Interior Designer”, “Do you need to seal your marble countertop?”, “A Guide to Designing Small Spaces” and more. All of these posts are written by experts in the field and we make sure that they are written to actually help the homeowner…not act as an advertorial for the author’s business.
We also have a growing social media presence including:
a Facebook Group made up of designers, store owners, product manufacturers, photographers and design & decor consumers
a Pinterest board seen by over 80K monthly viewers
an Instagram following of over 3000 “mostly GTA” Grammers
In addition to our social media audience, we have a blog subscriber base of over 3000 people with 78% of the subscribers residing in Toronto and 99% residing in the GTA.
Future plans for IDTO include verified store reviews and exclusive online and in-store discounts for IDTO subscribers.